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National Philanthropy Day® Takes the World & Blogosphere by Storm

November 20, 2013

In its 27th year, National Philanthropy Day® (NPD) introduced a new website, a countdown to impact challenge, an Instagram movement to take N-P-D around the world, and more celebrations of philanthropists than ever before. As we reflect on the day dedicated to honoring YOU—fundraisers, philanthropists, do-gooders—keep in mind that although NPD is just one day, our appreciation of your generosity is carried throughout the entire year.

That new website we mentioned was visited several thousand times from launch date (Oct. 15) to Nov. 15—actual NPD. Maybe it was the Stories of Impact and Change, or maybe it was the daily Ideas to inspire the generosity within. Whatever brought you to the site, we hope you keep coming back for more, because the movement isn’t over—as long as there are philanthropists like yourselves, we’ll continue to update and improve the site in your honor.  So check back often, and cheers to you!

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With over 100 AFP chapters hosting NPD events across the world, there were sure to be some memorable celebrations. Which is why the NPD Countdown Clock formerly featured on the NPD website has turned into the Celebration of Philanthropy Corner. There’s nothing more humbling and inspiring than reliving and relishing in the celebration of amazing philanthropists—see their stories, pictures of the joyful acceptance of their awards and even video capture of the NPD celebrations in action!

Take the AFP New Mexico chapter, for example, who celebrated their best NPD event yet, and honored an entire high school of students for their uplifting dedication to get their beloved teacher through her bout with breast cancer. From a text to wish her well, to a “Shave Your Head for Mrs. Witiuk” event, to selling t-shirts to raise money to help offset medical expenses—these students became instant philanthropists.

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The students at La Cueva High School present their teacher, Mrs. Witiuk with a $1,500 check, earned by selling the very t-shirts they’re all wearing.

And there are plenty more celebration stories where that came from! Keep checking back to the website for more heartening tales of NPD—a little lunch-break lift, perhaps? We want to hear how YOU celebrated NPD, too! Send us a recap of your celebration, some pictures and video to make us feel like we were there.

#npdlove Reached 1,480,562 People

AFP chapters weren’t the only ones spreading the #npdlove this NPD—over 50,000 people across the world joined in on the movement. On Twitter alone, the hashtag #npdlove reached 1,480,562 people! That’s what we call spreading the NPD love.

TCU 360, the official student-produced product of the Schieffer School of Journalism at Texas Christian University, celebrated NPD for the very first time in 2013. To spread the #npdlove, TCU adorned buildings, dorms and students with purple bows (some Lexus-size worthy!) and ribbons to signify the impact donors have had on campus. The hope? Those pops of purple across the campus will signify and encourage student participation in philanthropy.

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Elyse Menger and Harmonie Farrow hold one of the Lexus-sized bows (made by the Lexus bow company themselves!) which hung on buildings for NPD.

Other noteworthy ways that organizations spread the #npdlove include:

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“Homemade cookies to show our @AlzheimerNS supporters’ appreciation. #npdlove”

  • BlackGivesBack celebrated NPD by sharing an op-ed piece by Jack and Jill of America, Inc., a national social organization for African American families. They believe, and rightfully-so, that philanthropy starts in the home—their article features four tips on how to inspire and prepare children to become philanthropists TODAY!
  • RAZ Mobile took to Twitter on Nov. 15 with a post every 30 minutes to encourage their followers to support, volunteer and/or donate to their great nonprofit customers.
  • The Ontario Lung Association (OLA) reached out to 5,000 donors by phone, mail and email to simply say, “Thank you.” They also hand wrote ‘thank you’ notes to donors who have been giving to OLA for 25 years. And there were balloons! A real celebration.

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Big thanks’ from staff at the Ontario Lung Association!

  • The Globe and Mail, Canada’s most authoritative news in Canada featuring national and international news, produced an entire supplement dedicated to NPD—celebrating the impact of partnerships, innovation and the inspiration of a new generation. Check out the full issue here!

Whether you tweeted a dedication to a donor, snail-mailed a ‘thank you’ card, shot off an email, picked up the phone, brought it in for a hug, or compiled a huge campaign around NPD—we thank you. Thank you for celebrating in philanthropy’s hallmark holiday. And don’t go anywhere—this celebration is a never-ending conga line—stay tuned to www.npdlove.com for more, all year round!



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