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AFP2P: Help Your Colleagues by Answering Their Fundraising Questions

December 11, 2012

Two AFP members have submitted queries to the AFP2P Open Forum and are seeking your input and guidance regarding e-communications with donors and allowing other nonprofits to use organizational space for their fundraising.

Elizabeth Merck wrote in this post entitled “E-communications” at

Hi there. I have a question about e-communications with donors. When a donor make a gift online, do you automatically subscribe them to your organization's e-newsletters and e-appeals or do you ask them to opt-in somehow? How does it differ with folks who give by mail but provide you with an e-mail address?

Secondly, when sending out your e-communications, do you send to everyone or do you segment? We have multiple fundraising programs like walks, other special events, major gifts, direct mail, etc...we've been sending everything to everyone, but have high unsubscribe rates and we'd like to segment efficiently, but aren't sure we're collecting data to do so.

In addition, Carrie Truitt had this query entitled “Fundraising events in our building” at

I am a new staff member at the Community Arts Center in Danville, KY. I am also the Center's first ever Development Director, so we are creating new policies with regard to fundraising, etc. A question came up about the use of our building. We have one of the few spaces available in the city for presenting events, and space rental provides us with a good revenue stream. However, it came to my attention that other nonprofit organizations had used our space for fundraising events. My question to the forum is: Is it a good idea to allow other area nonprofits to utilize our space to fundraise for their organization? One other bit of information is that we give nonprofits a 50% discount on the rental fee. Thank you for your input.

What do you think? Log into AFP2P, AFP’s private forum for fundraisers only, and give them your thoughts and wisdom on these topics.

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