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February 2015 Chapter Presidents Newsletter

February 12, 2015

2014 BE the CAUSE Results and Revenue Allocation

Thanks to chapter leadership in 2014, last year’s BE the CAUSE Campaign exceeded goal! We are thrilled with the overall response to the new, cooperative campaign’s direction and materials. As always, please let the AFP Foundation staff members know how we can help you implement the 2015 appeal. 

2015 BTC Graph 1          BTC 2015 3

Status of 2015 BE the CAUSE Materials

Website & Toolkit: We have been working diligently to prepare a major upgrade to this year’s BE the CAUSE website including photos and stories of program beneficiaries, a new promotional video, and a responsive section that enables us to collect reasons why donors give to the campaign. In addition, we are updating and creating a few new campaign materials that will be available in the Chapter Toolkit section of the website.  This is taking a little longer than originally planned, but it will be ready prior to the February 26 campaign orientation webinar.

Campaign Goal Setting Process:  Your Foundation Development Chairs (FDC) will receive a 2015 Campaign Data Spreadsheet later this month. Your chapter board will then have time to review this information, discuss alternatives with Foundation staff as necessary, and adjust and/or approve goals.



Save the Date:                 February 26, 2015 at 2:00pm EST

Event:                             BE the CAUSE Orientation Webinar

Attendees:                      This webinar is open to Foundation Development Chairs and BE the CAUSE Campaign Committee members, Chapter Presidents, Administrators, and any chapter leader interested in learning more about our cooperative annual fund.  

Instructions/Link:            To be sent via email 

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