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Birmingham Professor and Attorney Edward Friend, III Named 2010 Outstanding Volunteer Fundraiser

(April 13, 2010) Edward M. (Eddie) Friend, III, assistant professor at the University of Alabama-Birmingham's School of Business and shareholder with Sirote & Permutt, Pc, in Birmingham, Ala., is the recipient of the 2010 Award for Outstanding Volunteer Fundraiser presented by the Association of Fundraising Professionals (AFP).

The award honors an individual who demonstrates outstanding skills in coordinating and motivating groups of volunteers for fundraising projects for the benefit of charitable institutions. Friend will receive the honor on Tuesday, April 13, 2010, in Baltimore, Md., at the Awards for Philanthropy Banquet during AFP's 47th International Conference on Fundraising.

One of the organizations Friend has supported in many ways is the Community Foundation of Greater Birmingham. He recently served as chair of the foundation and led its 50th anniversary campaign in 2007, cultivating contributions from many donors, including million-dollar gifts, and helping to raise more than $13 million. He supported the campaign with personal gifts, including an advised fund.

Friend has also been very involved with the United Way of Central Alabama (UWCA), previously serving as chair of the board and leading its annual fundraising campaign. He was instrumental in creating a strong foundation for its planned giving program, which has won the United Way of America's Excellence in Planned Giving award three times, the most of any United Way planned giving program.

Friend and his wife have been members of the UWCA's Tocqueville Society for more than two decades, and he has also served as chair of the United Way of America's National Planned Giving Society. The Friend family, including Eddie, his parents and sister, received the 1994 Tocqueville Award for their combined philanthropic efforts to the United Way.

"AFP is proud to honor Eddie Friend as this year's outstanding fundraising volunteer," said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. "The leadership, charisma and expertise he brings to the organizations that he supports are priceless. He is willing to serve as the public champion and advocate for a charity, and that kind of selflessness and support often spells the difference between success and failure. The Birmingham community is lucky to have such a generous and thoughtful donor and volunteer."

Friend played several key roles in the University of Alabama-Birmingham's first capital campaign including: serving on its Leadership Cabinet, establishing a scholarship endowment and spearheading efforts to enhance funds for additional scholarships in the UAB School of Business. He is a long-time supporter of Big Brothers Big Sisters, serving as chair of their board, supporting its capital campaign and serving as a dedicated Big Brother to a young man who he considers part of his family today.

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The Association of Fundraising Professionals (AFP) represents 30,000 members in 207 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information, go to


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